1. Pipeline Types

There are several types of pipelines we can add a company to in Amplify. Each pipeline type has a specific set of stages and properties we can use to record and track each company through the pipeline.

1. Enquiry: Handling + tracking of inbound enquiries and support requests. 
2. Lead + Investor: Lead generation, Investor development + Facilitation. All stages of the Investor lifecycle. 
3. Project: Aftercare and BRE (Business retention)

Each pipeline type represents a different step along the investment promotion cycle. The diagram on the right shows the path from Inquiry right through the investor lifecycle to the eventual recording of a Project and the ensuing aftercare that should follow.

Issues + Blockages

Each pipeline type can have issues or blockages that can be tracked, managed and resolved throughout the investment promotion lifecycle.